SUCCESS STORIES

SMALL TOWN, BIG PLANS
How the Marilyn Hyland Agency helped Lawrenceburg, Indiana create an ambitious development strategy

When the city of Lawrenceburg, Indiana wanted to restore its downtown historic district, it turned to the Marilyn Hyland Agency to come up with an implementation plan. A major riverboat casino was already being planned in Lawrencburg, and city officials were anticipating millions of tourists a year.
For the first time, Lawrenceburg had the potential to be a major regional tourist attraction. However, many of the city's 19th Century architectural gems had deteriorated to vacant shells of their former beauty. The Marilyn Hyland Agency recognized the longterm benefits of restoring the historic district. The problem was, developers weren't interested because of the cost of renovating such old buildings and bringing them up to code.

The Marilyn Hyland Agency found the solution.

Marilyn Hyland met with property owners, developers, city officials and local business leaders. After a series of negotiations with the many stakeholders, the Hyland Agency persuaded six local banks to commit one-million dollars for low-interest loans earmarked for historic revitalization--- quite impressive for a city of just 4,400 people.

The first project to result from the revitalization plan was the restoration of the Lehner Building. Until recently, the Lehner Building was a dilapidated eyesore. Today, it looks much the way it did when it was first built. The aluminum siding that once covered the building's exterior has been removed. A second-story balcony has been re-created. With its rediscovered charm and class, the Lehner Building has won numerous preservation awards. But more importantly, it is now a thriving office building, generating tax revenues and creating jobs.

ON THE FAST TRACK
How the Marilyn Hyland Agency is helping to jump-start a young racing career

What do you do when you need money to pay for an expensive sport? if you're Mario and JR Todd, you turn to the Marilyn Hyland Agency for help.

JR Todd has been drag racing since the age of 10. For the first few years, Mario Todd personally financed his son's sport. But when JR became old enough and experienced enough to drive bigger, faster top alcohol fuel cars, he knew he would need corporate sponsors.

JR Todd prepares for a race in "On the Fast Track.

The Marilyn Hyland Agency produced a ten-minute video about JR, which is now being shown to major companies. The video exhibits JR's personality and racing ability in ways that a brochure cannot. It shows how JR handles himself as well on camera as he does on the race track. This is important if he is going to represent a major sponsor as he travels the country, racing and doing personal appearances each week before thousands of fans.

ON THE RIGHT TRACK
How the Marilyn Hyland Agency helps trains and cities work hand-in-hand

Trains are vital to the commerce of the country. Thanks to the railroad industry, the cost of transporting food and manufactured goods to market is relatively low. However, for a variety of reasons, trains often experience public relations problems with cities and towns in which they operate. Such was the case with two railroads that hired the Marilyn Hyland Agency to represent their interests in Ohio.

The Central Railroad of Indiana and the Indiana & Ohio Railroad asked the Hyland Agency to monitor legislation and negotiations regarding an important east-west route along the Ohio River. For two years, the Hyland Agency met with elected officials to resolve a variety of conflicts involving the two railroads' business interests.

The Hyland Agency also produced a promotional video for the Indiana and Ohio Railroad, explaining the importance of freight rail to Cincinnati's economy.

In an unrelated assignment, the Hyland Agency successfully intervened in a politically volatile situation involving the railroads and the City of Lima, Ohio. Tensions were rising because of technical problems that resulted in trains blocking major streets in Lima.

Through an aggressive public relations campaign, The Hyland Agency positioned the railroads as business stakeholders with the City and created a problem-solving summit to enable each side to better understand the other's concerns. Our efforts also resulted in a three-part television series in Lima that explained how the railroad and the city are partners in the economic development of the surrounding region.

LIGHTS, CAMERA, ACTION!
How the Marilyn Hyland Agency helped rescue a run-down movie theater

After decades of entertaining movie-lovers, the Esquire Theater in Cincinnati's Clifton neighborhood closed its doors in 1983. Competition from suburban cineplexes had proven to be too much for this quaint neighborhood movie theater.

A well-known fast-food chain leased the building for the purpose of renovating it into a hamburger restaurant. Many residents feared a busy fast food restaurant would lead to the development of more such restaurants, and turn the quaint neighborhood into a littered, traffic-congested eyesore. Neighborhood activists turned to the Marilyn Hyland Agency for help.

The challenge required a two-pronged approach. First, the Marilyn Hyland Agency organized a petition drive to persuade city leaders that residents did not want a fast-food restaurant at that location. After much lobbying, City Council voted to provide funds for the restaurant franchisee to locate elsewhere.

Then came the challenge of raising money to purchase the vacant theater. For tax purposes, the owner agreed to sell the building to the City for one dollar. The City, in turn, sold the building to a non-profit corporation established for the purpose of reopening the theater.

TV talk show host and former Cincinnati Mayor Jerry Springer appeared in this Marilyn Hyland video to help save the old Esquire Theater from demolition.

The Marilyn Hyland Agency created the marketing strategy that helped raise half-a-million dollars to renovate the Esquire. This included media relations, literature, and a live "mystery event" involving a promotional video starring many local celebrities, including Jerry Springer (who was then a TV news anchor). Pulitzer Prize-winning cartoonist Jim Borgman even created a cartoon just for the event!

Today, the Esquire has six auditoriums. And as one of Cincinnati's few "alternative" movie theaters, it attracts fans of foreign and independent films from all over the city. The Esquire, once threatened with extinction, is now a thriving business thanks in large part to the creative efforts of the Marilyn Hyland Agency.

AN APPETITE FOR SUCCESS
How the Marilyn Hyland Agency helped point the way to an out-of-the-way restaurant

The Fore and Aft is a unique restaurant on a barge on the Ohio River. It is situated in a beautiful, secluded area just minutes west of downtown Cincinnati. However, because of its remote location, the owners had a hard time attracting customers.

The Marilyn Hyland Agency created an advertising campaign that turned the restaurant's only negative feature into a positive. We took a humorous approach to educating the public about the short amount of time it really takes to get to the Fore and Aft, once you know the way. Our agency came up with the slogan "Worth getting to from anywhere."

The campaign included TV and radio commercials and print ads. We also provided gift certificates to several radio stations for on-air giveaways. The result was a significant increase in business for the Fore and Aft, which remains one of the best-known restaurants on Cincinnati's west side.

WAY OUT WEST (IN HAMILTON COUNTY)
How the Marilyn Hyland Agency is working to preserve a way of life for rural homeowners

Greater Cincinnati is a unique combination of urban and rural environments. The eastern half of Hamilton County is well developed, while the western half remains, for the most part, wide open space full of farms, fields, and forests.

Like many counties, Hamilton County is seeking to adopt new zoning policies in an effort to control the growing problem of urban sprawl. But often, those regulations are a double-edged sword, opening the door to unwanted development in rural areas. Such was the threat facing Whitewater Township in Hamilton County, Ohio.

Homeowners in Whitwater Township were afraid proposed zoning regulations would lead to subdivisions, shopping centers, factories, office developments, and traffic congestion. Residents banded together and hired the Marilyn Hyland Agency to lead the fight against a zoning issue on the ballot.

The "no zoning" campaign included a series of TV commercials and yard signs urging a "no" vote. The campaign focused on the rural atmosphere of Whitewater Township. Despite being hired just sixteen days before the election, our "no zoning" campaign was a huge success, as zoning opponents won the election by a landslide.

But the battle isn't over. The Hamilton County Commissioners have adopted a plan that will make it easier for developers to build shopping malls, office complexes, and subdivisions throughout western Hamilton County. However, the plan is still not in its final form. It must still be approved by each township and community in the region. Currently, Marilyn Hyland is working with Concerned Citizens of Western Hamilton County to oppose this plan.

But the battle isn’t over.

Marilyn believes that each township must take the lead in creating zoming that will permit limited development, while protecting western Hamilton County's rural atmosphere. It is essential that we take steps to protect our region from the kind of urban sprawl that has uglified many American cities.

TALKING TRASH
The Marilyn Hyland Agency created a museum exhibit for a landfill

According to the U.S. Environmental Agency, our nation is rapidly running out of available landfill space.

Bavarian Waste Services, Inc. of Walton, Kentucky wanted to educate state lawmakers about the impact of environmental regulations on the day-to-day operation of the company's landfill. The Marilyn Hyland Agency created a marketing strategy that included a traveling museum exhibit called Be a Waste Wizard: Earth-Friendly Choices for Managing our Garbage. The exhibit is designed to educate people about the role of landfills in society and the importance of recycling.

The Waste Wizard consists of several three-dimensional modules, each illustrating a different stage along the journey from store shelf to landfill. The exhibit includes real groceries illustrating various choices we make as consumers, and how those choices result in trash being recycled, or taking up landfill space.

Students learn how to shop for recyclable products.

The Waste Wizard premiered at the Behringer-Crawford Museum in Covington, Kentucky, and received tremendous press coverage, as well as rave reviews by leaders in the waste management industry and teachers. State lawmakers were invited to view the exhibit and, as a result, learned about the business and technology aspects of landfills and what impact state regulations have on the issue of solid waste management.

The Marilyn Hyland Agency created collateral material to promote the exhibit to corporate sponsors, and educational material for students. Schools organized field trips to the museum for the purpose of viewing the Waste Wizard.

The exhibit was so successful, it has been exhibited twice at the Behringer-Crawford Museum and once at the Museum of Natural History & Science at Union Terminal.

Email me at hyland@marilynhyland.org.